Spanish Lending Program

Guaranteed Rate was one of the first mortgage companies to provide an end-to-end experience 100% in Spanish. I was part of the team that created all the initial launch marketing. We aimed at debunking misconceptions by creating relatable and compelling advertisingthat truly resonated in the Latino community.

Telenovelas

My team and I collaborated closely with leaders of the Spanish lending team to develop a series of Telenovelas. These shorts were designed to address and dispel common mortgage misconceptions within the Spanish-speaking community.

Signage